To commemorate our 10-year anniversary—we launched at Barneys New York in 2004—Hourglass has orchestrated a refresh of our visual identity. At the core of the update is a bold new logo conceived by renowned designer and creative director, Marc Atlan.

“Since Hourglass products are so well-designed, the new identity embodies discretion, timelessness and an element of surprise,” says Atlan, whose sophisticated roster of clients has included Comme des Garçons, Maison Martin Margiela, Helmut Lang and Cartier.“There’s a certain boldness about the new logo, which reflects the confidence of the Hourglass woman. And it’s used on packaging in an unexpected yet elegant manner, slightly off-center.”

Atlan is the French-born founder of the LA-based Marc Atlan Design, where he conceptualizes everything from perfume bottles and packaging to retail environments and TV commercials.

Hourglass’s modernized identity will take into effect immediately, as seen on all branded materials, the website and wherever the brand is sold. Ambient Lighting Blush, our spring release, will be the first of our products bearing the updated insignia. The new logo will transition into the rest of the Hourglass collection over the course of the year.