On a crisp day in New York last month, a flock of leading beauty editors arrived at a midtown Manhattan loft. They were there for a first-look at Hourglass’s new Ambient Lighting Powder, to be officially launched in spring. Ambient is a collection of ground-breaking finishing powders that emulate different lighting effects, from pink light to candlelight. Hosted by Hourglass CEO & Founder Carisa Janes, the launch event unfolded in a studio arrayed with artistic vignettes that evoked the six powders.
To bring the collection to life, we also tapped internationally renowned makeup artist, James Kaliardos, whose work has graced magazine covers from W to Vogue. An accomplished story-teller in his own work, James created numerous looks on models using the cutting-edge new powders. “I learned about makeup through the great photography masters—Irving Penn, Helmut Newton, Richard Avedon, Annie Leibovitz, Steven Klein, and Mario Testino,” said James. “And light has always been the most important element to their work. It’s also what makes foundation and skin look wonderful or dull, defining or mask-like.”
After the presentation, the editors had the opportunity to get touch-ups with the powders. The verdict? “This is going to be huge,” said one. Stay tuned for the February unveiling.